First, think about the nature of your business. If your company name is unique and catchy, using text might be a great choice, as it helps solidify brand recognition. For example, companies like Coca-Cola and Google have logos that are text-based but incredibly memorable. However, if your business name is more generic or difficult to remember, a symbol can help make your logo more distinctive and recognizable. Think of the Nike swoosh or the Apple apple—both of these logos are symbols that convey a lot of meaning with just a simple graphic. The next consideration is scalability. A symbol can sometimes be easier to scale across various formats because it’s more flexible than text, which might become illegible when resized too small. However, you should ensure that your symbol is still identifiable and clear in smaller sizes. A combination of both text and a symbol can be very effective when you want to get the best of both worlds. The symbol can help create a visual identity, while the text makes the brand name clear. However, this approach requires balancing both elements well so they don’t compete for attention. Also, the choice of font is crucial—if you go with text, make sure to choose a font that reflects your brand's personality. This is where a service like choosing company name comes in handy. This service can guide you in selecting not only the perfect name but also the ideal combination of text and symbols for your logo. By considering how the name fits with a visual identity, you can ensure that your logo aligns with your brand’s values and purpose.