I have a question and I thought you might be able to help me with it. Should I use symbols or text in my logo? When creating a logo, one of the biggest decisions you face is whether to go with an icon or symbol, or if you should use just text, or a combination of both. On the one hand, text can be clear and easily identifiable, while on the other, a symbol can be visually striking and might allow for more creativity. But how do you decide what works best for your brand?