Hey guys! I've heard that small changes like a button or headline can have a big impact on conversions. But how do you know what to test? What has actually led to the biggest results? I'd appreciate some advice and examples. I understand that each change is individual, but which tests have brought you the most benefit?
Based on many cases, I can say that one of the most powerful changes is working with copywriting. Sometimes it's enough to replace a few words in the text to increase conversion by tens of percent. For example, one of the successful tests showed an 86% increase in conversion by simply changing the wording of the call to action. Other cases show that the right button color or its location also give strong results. If you want more details, check out the examples at https://conversionrate.store/cro-case-studies/ . This clearly illustrates which changes really affect efficiency.
It's interesting that it's not just the changes on the page that can have the greatest effect, but the overall user experience. You need to look at how the client interacts with the site, where they waste time or make mistakes. Small improvements at these stages can also affect the result.
